10 Facebook Facts UK brands cannot ignore

Facebook is on a charge. Next year will see Facebook continue its rapid rise and potential domination of the online advertising market.

If you are not yet convinced of Facebook potential for your brand, check out these stats from Experian Hitwise (October 2010.)

1. Facebook is the second most visited website in the UK after Google, accounting for 6.89% of all visits from UK Internet users in September.
2. Facebook is by far the biggest website in the UK for page views. In total, 16.40% of all page views during September went to a Facebook page.
3. Facebook now accounts for 1 in 6 page views in the UK, that’s twice the number of page views received by Google.
4. Facebook is the most popular social network in the UK, accounting for 55% of all visits to social networks.
5. Facebook is the number one search term in the UK. 3.69% of all searches typed into Google, Yahoo! and Bing are for ‘facebook’.
6. Taking into account variations of Facebook with misspellings and abbreviations such as ‘facbook’, ‘fb’ or ‘facebok’ – Facebook accounts for approximately 6% of all searches in search engines.
7. Facebook accounts for 9.58% of all upstream traffic to other websites in the UK.
8. Nearly 10% of Internet visits come immediately after a visit to Facebook, second only to Google in traffic generation.
9. Visits to Facebook have quadrupled in the last three years. In the last year Facebook has grown by 17% in terms of UK Internet visits.
10. In the last year, Facebook has increased its downstream traffic to online retail sites by 12%.