The most popular airline on Facebook has well over double the next set of fan pages.
Southwest Airlines is also the only airline fan page to achieve over 1m fans, with Air France in second place with only 672,000 fans.
For this list, we have grouped together airlines with multiple fan pages. brands such as Air France manage local territory pages such as Air France UK, USA and Switzerland. Additional pages are managed for Air France Music and Air France Elite.
About the Data
To ensure validity of data, we manually check all pages before including them in our BirdSong analysis. This is done to ensure we are monitoring the correct pages, not Wikiepdia links, fan pages or unofficial pages. Many brands still do not link their social presence to the homepage so there is a chance we have missed one or two. If we have, please let us know in the comments so we can add it in.
Every day BirdSong analyses 90 over different airline pages to deliver sector insight into the most active and engaging brands on Facebook. Each brand and page is assigned a sector for competitive insight across a wider range of pages than just comparison against one other page.
BirdSong is currently in closed testing and will be available soon. If you would like to know more, please either leave a comment, or leave your details here.