AXA Belgium used this innovative QR code within their TV commercial to ‘continue the journey’ of their campaign onto the consumer’s mobile phone.
The AXA QR Codes are highlighted in our Directors Briefing
2011 has seen the start of their emergence as a serious tool connecting offline and online marketing efforts through mobile friendly codes. We look at how they work, the opportunities for brands and how to create accountable and effective QR code strategies.
We also review the state of Google Goggles, the largest threat to QR codes currently trialling with brands in the USA and Europe.
The Directors Briefing (sent to your inbox) brings you the latest insight into the newest technological trends and explains how brands/companies can harness them. Aimed at busy Marketing Directors the briefing covers at least three innovations or opportunities each month explaining what it is, why it is relevant now, which sectors it is relevant to, relevant statistics and how you can trial the opportunity today.