This is potentially huge news. Last week, the company started closed trials of their Facebook credits system for websites. This small announcement is a very important signal about the potential growth of Facebook credits as a wider payment system.
With Facebook connect already established on millions of websites, the potential extension of Facebook credits could pose a serious threat to PayPal and other payment systems.
The Future of Facebook?
The continued growth of the Facebook audience and the increasing breadth of its offering will be an important factor in the digital landscape of 2012.
Premium subscribers will read more of our predictions for Facebook in 2012 and how it will affect the digital landscape for brands. This report will be published in early December.
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