Recent changes to Facebook’s open graph could pave the way for an ‘unlike’ button by harnessing the new ‘Gestures’ feature announced at F8.
Christopher Liversidge, QueryClick’s Managing Director suggests:
The ‘Gestures’ feature could really transform Facebook for users and developers, as it could open up so many possibilities for communicating with loved ones on the site. It would seem pretty logical that if developers can create buttons for specific actions, that a ‘dislike’ button could be within reach.
Whilst there is no official word on plans for the button, a new set of ratings could benefit consumers and brands by measuring a wider range of response than simply like or not.
The potential for additional ‘voting’ could also benefit brands through boosted engagement offering consumers more options than vote or not.