Net a Porter is one of the UK’s leading fashion websites offering luxury fashion brands with excellent customer service and web presence. Using BirdSong, we looked at their activity on Social Networks to see what learnings we can take from their work and potentially find new avenues to drive even greater success.
Where does this data come from?
This data comes from BirdSong, our social media analysis suite. We currently monitor over 1,000 hand checked Facebook an pages, analysing sectors for trends, learnings and gap potentials. For Twitter we can identify Twitter performance vs a set of key criteria and help identify relevant targets for engagement potential.
BirdSong is currently in closed beta with live data used for consultation projects. In 2012 BirdSong will become a premium subscription product. Get in touch if you would like to know more.
1. Net-a-Porter has 207,977 followers on Twitter (5th December)
2. 3,039 people (Twitter users) follow both Chanel and Net-a-Porter
3. 10,565 people follow both Gucci and Net -a-Porter
10. The most popular update this year was for a pair of McQueen shoes!
Why is this data relevant?
We believe data like this helps deliver better planning and social strategy as part of the wider marketing mix.
By understanding the correlation of followers between two brands we can deliver better understanding of audience and potential for engagement. If we know how Twitter accounts follow Net-a-Porter AND Karl Lagerfield or Net-a-Porter and Chanel, we have the potential for an audience segmentation from which we can plan.
With Facebook insights we can understand how consumers are interacting with a brand and how we can achieve greater engagement.
