One of the most significant mentions here at LeWeb today was Brazil. Company after company, big and small mentioned Brazil as their key growth area.
Why is it such an important market?
Brazil is topping the list of fastest growing Latin American countries for both internet consumption and engagement.
ComScore reports that the ”The Internet population in Latin America has increased by 15 percent to 112.7 million visitors.” According to the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service.
Latin America has experienced strong growth in Internet usage throughout the region.Consumers are turning to the Internet for a variety of activities including communication, social connection, information and commerce, as the web becomes an increasingly valuable resource for consumers and marketers alike.
In January 2011, 112.7 million people age 15 and older accessed the Internet from a home or work location in Latin America, representing a 15-percent increase in users from the previous year, as the region continued to show strong growth in the numbers of consumers gaining access to the Internet.
Brazil, the largest online market in Latin America, grew 20 percent in the past year to 40.5 million users, while Mexico’s online population surged 21 percent to 18.1 million. Venezuela, which represents a relatively small online market at 2.9 million, achieved the highest rate of growth in the past year at 27 percent.
(with thanks to Online Marketing Trends)
