Much of 2012 will be about the niche social networks. Sites like Tumblr and Instagram are seeing substantial growth over the past 12 months and more. But one site is aiming (or proclaiming!) to be the next Facebook.

It is called Backplane, backed by Lady Gaga & Eric Schmidt. The aim of Backplane is to deliver niche social networks for Superstars, starting with Gaga’s Little Monsters.

The aim of Backplane will to be the platform for interest communities from Superstars to designers and niche interests. More likely to be the next Ning, rather  than Facebook.

Read a little bit more on Business Insider.