10 free business apps you can’t live without
In 2012 we will see apps continue to grow, moving away from a just mobile use to work in your browser and on your desktop. This article covers 10 business apps we can’t live without. But these are just ten from an ever-growing list. Read more
From the 15th November, Jamie will be publishing a monthly technology column in the East Anglian Daily Times, reaching over 100,000 readers in the East of England.
Twitter e il Social CRM nelle compagnie aeree
17.02.2011| Ninja Marketing
Da sempre la relazione tra brand e consumatore è alla base del valore percepito del brand stesso, ma indubbiamente il valore generato da questa relazione risulta amplificato nell’era dei social network. Read more
How did Virgin Atlantic and British Airways use Twitter in the snow crisis?
01.02.2011 | Brand Republic
An interesting report has been published looking at how Virgin Atlantic and British Airways used Twitter during the December snow storms to communicate with customers. Read more
Why Social is so important
07.07.2010 | DMI Magazine
. . . for direct marketers. DMI technology editor, Jamie Riddell, has some answers.
Digital Marketing is now evolving at such a pace it is hard sometimes to identify what is a key long-term trend and what is a passing phase. With marketing budgets needed to deliver as much return as possible, one cannot trial every passing trend. Read more
Is Facebook the new Google?
22.07.2010 | DMI Magazine
Here comes consumption marketing, says DMI technology editor, Jamie Riddell.
The growth of Facebook has been phenomenal. With almost 500 million users (depending on when you read this), Facebook has become the largest of all social networks. But the ambitions of Facebook don’t stop there. Read more
The value of the long tail
27.07.2010 | DMI Magazine
DMI technology editor, Jamie Riddell, discusses use of Search keywords and says there’s gold in that long tail.
Ahh! The long tail. A concept that became popular with search campaigns to identify profitable sales opportunities by focusing on lots of little keywords that would deliver more profitable sales together than a handful of large terms. Read more
Brands will struggle for standout as Twitter grows
06.08.2010 | Chinwag
Recent news that Twitter has reached 20 billion tweets is a major milestone. However, for brands looking to harness this channel for business, the opportunity for standout will only get harder as the service grows. Read more
