In fashion the line between content creator/publisher and retailer is becoming increasingly blurred. Net a Porter recently announced plans to create a dedicated media division, working with former Harper’s Bazaar (UK) editor-in-chief Lucy Yeomans ” … after announcing the formation of a new media division, Net-a-Porter set into motion the first phase of a revamped editorial strategy led by Yeomans, re-launching its [...]
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Can we expect more page views from Facebook in 2013?
in 2012, Facebook trialled a couple of new initiatives to collate or curate existing user content. At the end of the year, Facebook created ‘The Year in review’ for each account which could be published with the user’s consent. This review created a new set of pages under the url https://www.facebook.com/yearinreview/username thus creating additional page view [...]
SEO Tip: How to quickly see how often Google visits your site
Google loves fresh unique content. One of the key considerations for any SEO strategy must be content. Both the quality of content and frequency of updating. The frequency is important. When Google visits your site it will check for fresh content. If your site has not been updated for some time, then Google will come back [...]
Google Ventures beefs up fund size to $300 million a year could go to a Billion
Google Ventures, the Venture Capital arm of the search giant has boosted its annual budget to $300m as it continues to seek the red hot ‘big name’ startups like the next Twitter or Pinterest. With the addition of Dotcom ‘Poster Boy’ Kevin Rose and the boost in funds they could start to go after the [...]
Should brand sites optimise for smaller tablets?
The launch of the iPad Mini is the latest in a growing trend of smaller tablets coming onto the market. Google’s Nexus 7 and Amazon’s wildly successful Kindle Fire have seen a growth in media consumption on a smaller tablet screen. New research out this week points to a 20% increase in user page views and time [...]
