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How Cruise Lines are using Social Media

Update March 2013: Read our in depth look at Cruise Lines on Twitter over at BirdSong. See which Cruise Lines have the most followers and which ones are winning in the Twitter Presence stakes.   The autumn is coming soon and our thoughts turn to a long cruise in the sun! With that in mind we [...]

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BirdSong: Social Media Reconnaissance

We are delighted to announce the launch of BirdSong: Social Media Reconnaissance. Our first launch helps brands understand more about their Twitter activity, or the activity of their competitors. BirdSong can be used to access any publicly available Twitter account to deliver on demand insights. Watch the video below, or visit BirdSong. Sign up is [...]

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Identifying Twitter Followers with BirdSong

Have you checked a Twitter follower list recently? The data provided now amounts to name, bio and picture. Any reference to follower and following numbers has disappeared. The Klout Chrome Plugin doesn’t help either. If you are seeking to identify new people to follow, the current Twitter solution would leave you to ‘guess’ based on user [...]

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Klout rank Madonna as a ‘Pundit’

After the ‘one day event’ that was Madonna day, we used BirdSong to take a snapshot of her account. Here are a few insights we picked up: 1. For such an important account we were surprised to see it was registered less than a month ago on March 3rd. 2. Of the accounts identified, Madonna [...]

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When and how do British Airways tweet?

Who follows British Airways? What is the demographic split of their Twitter audience? How often do BA tweet, where from and when? These are just some of the questions we aim to answer with BirdSong for Twitter. Currently in private testing, BirdSong will empower brand owners and agencies to plan more effective Twitter strategies by understanding more [...]

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When does Lady Gaga Tweet?

And how does Lady Gaga Tweet? As part of our BirdSong development we are testing out new Twitter insight and visualisations. The aim of BirdSong is to help you identify tweet beahviour for any chosen Twitter account with specific focus for brands seeking gap analysis of their competitors or to help identify and engage influential [...]

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When and how do Pepsi tweet?

Who follows Pepsi? What is the demographic split of their Twitter audience? How often do Pepsi tweet, where from and when? These are just some of the questions we aim to answer with BirdSong for Twitter. Currently in private testing, BirdSong will empower brand owners and agencies to plan more effective Twitter strategies by understanding more about [...]

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10 social media facts about Net-a-Porter

Net a Porter is one of the UK’s leading fashion websites offering luxury fashion brands with excellent customer service and web presence. Using BirdSong, we looked at their activity on Social Networks to see what learnings we can take from their work and potentially find new avenues to drive even greater success. Where does this [...]

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Qantas: A Grounded Fleet adds 8,000 Facebook fans in a weekend

Travellers have been flocking to Facebook for the latest news on Qantas Flights. Before the ground, the Qantas Fan Page was growing by about 100 fans per day. Between the 28th of October and today (30th October) the fan page has see a huge jump in fans, adding almost 10,000 fans in a weekend or [...]

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Top Airlines on Facebook – October 2011

Only one airline has more than 1 million fans on Facebook. The next closest has just over 6,00 fans in October 2011. In this article we rank 81 different airlines on Facebook to see who is the biggest and who is the smallest. a

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