Google+ has finally opened for brands. Despite the bumpy start and the plateauing traffic (but what a plateau) we believe it is one of the most important opportunities for brands to harness today, for results tomorrow. Back in September we wrote a Directors Briefing covering initial thoughts on how brands can harness Google+. We offer [...]
Archive | Briefing RSS feed for this section
AXA use QR codes for Interactive TV commercials
AXA Belgium used this innovative QR code within their TV commercial to ‘continue the journey’ of their campaign onto the consumer’s mobile phone.
Will Blippar replace QR codes for offline online integration?
Blippar uses Augmented Reality to bring offline ads to life. Will this be a threat to QR codes or a fancier version of Google Goggles?
Augmented Reality for Business (WSJ)
This is a great video from WSJ looking at AR with key players including Layar. Subscribers to our Digital Briefing Service were reading about the potential for AR and Social Shopping back in May. You can read it below. How brands can harness Augmented Reality for Social Shopping View more documents from Jamie Riddell
How brands can harness NFC & the mobile wallet
With NFC every ‘phone could become a personal hotspot or personal wallet, bridging the gap from mcommerce to real commerce. The launch of Google Wallet is the first major advancement which will spur the industry on.
Tomorrow's Digital Briefing, today
Keep ahead of the competition with regular digital briefings telling you what is coming, why it is important and how your brand can take advantage today.
How brands can harness Future of F-Commerce and Facebook Credits
The launch of of Facebook Commerce allows brands to open stores directly in Facebook. This change has the potential to radically change the ecommerce landscape, and one that brands need to harness today.
