Amazon has announced the acquisition of UpNext, a 3D mobile mapping company. We expect the move to bolster one of the key competitive elements in the mobile space. Recently Apple announced the dropping of Google maps from its ‘phones later this year – a move set to further increase competition between the tech giants. With [...]
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3 barriers to mobile wallet acceptance
A report just published from agency Catapult pointed to principle issues that will hinder mobile wallet take up in the US. To recap, the term, “mobile wallet” covers any mobile phone from which you can pay for real goods via your ‘phone. This can be through NFC technology allowing you to connect your ‘phone to [...]
Elbow have a Mexican Standoff with Instagram
The UK band Elbow is currently running an Instagram competition based on their song titles. Each week the band pick a new song title which becomes the Instagram hashtag for Instagrammers to capture something they feel represents the title. All the results are then pulled from Instagram onto the Elbow website. The campaign is an [...]
EMI opens up catalogue for apps
Two of our favourite topics combined today with the announcement that EMI will be opening its back catalogue to allow development of apps. US-based Echo Nest will host three sandboxes’ giving app developers access to EMI’s music, videos, and artwork. This opportunity signals EMI’s desire to harness the booming apps market through licensing its valuable catalogue [...]
AXA use QR codes for Interactive TV commercials
AXA Belgium used this innovative QR code within their TV commercial to ‘continue the journey’ of their campaign onto the consumer’s mobile phone.
Could Google Music become a new marketing opportunity for bands and labels?
Google Music are rumoured to be launching a music store in direct competition with iTunes. The logical extension could hook into Google Music adding more content to the Google Network.
Apple Ban Facebook Credits on their platform
Facebook launch a major push for mobile apps including the use of Facebook credits but not all platforms agree to their terms.
How mobile could transform air travel [Infographic]
A great infographic showing how the mobile device could connect the air traveller throughout their journey.
How Google plan to make Android the centre of your world
A small but significant Google Android announcement points to the future of Android apps, breaking away from just mobile engagement to a wider context of placing the mobile handset and the app as ‘real world enablers’.
