A premium subscription service, the Directors briefing brings you the latest insight into the newest technological trends and explains how brands/companies can harness them.
Aimed at busy Marketing Directors the briefing covers at least three innovations or opportunities each month explaining what it is, why it is relevant now, which sectors it is relevant to, relevant statistics and how you harness the benefits today.
The Directors Briefing is an invitation only service.
Please toggle the months to see examples of previous briefings.
May 2011
May 2011
How brands can harness NFC & the mobile wallet
The inclusion of NFC within mobiles will help create a point of differentiation for app developers seeking to translate m-commerce into real commerce. We look at which mobiles offer NFC and how brands should consider using it as part of their mobile and social marketing.
How brands can harness augmented reality for social shopping
Figures from ABI Research indicate the market for augmented reality (AR) in the US alone is expected to hit $350m (£218m) in 2014, up from around $6m (£3.8m) in 2008. In this report we look at how AR can be used to connect social shopping with real world products including examples of successful brand strategies.
September 2011
September 2011
How brands can benefit from Google+
Google + is the the long awaited Social Network from the search giant, competing directly with Facebook and Twitter. With over 50 million users since launch, Google + is a real contender for the Social Network crown. With its connections to Google advertising products including Adwords and potential influence of natural search results, it is a network that all brands must watch.
October 2011
October 2011
Tumblr, is this the next social network for brands?
Tumblr is the fast growing blogging platform competing with Blogger and Posterous. Its continued growth and appointment by the Obama 2012 campaign for President points to a very strong 2012.
With a dedicated audience and direct input to wider social networks, we believe this is an important channel for 2012. In this report we look at how big is it, who is the competition and how brands are already harnessing Tumblr to great success.
Social TV, the potential for brands
Social TV is a term used to refer to the activity of socially connecting around the watching of a TV show. For the purpose of brand marketing, Social TV will refer to the connection made to join the active social networks with the ‘traditional’ broadcast of TV shows.
Social TV will allow to brands to truly connect online, mobile and TV marketing solutions delivering an impact and engagement greater than the sum of its parts.
In this report we look at the statistics behind the growth, the technology powering social TV, the opportunities for brands and the future of Social TV.
Using QR codes for offline online integration
QR codes can work to bridge the offline online response gap. In this report we look at the rise of QR codes, how they can be harnessed successful for accountable campaigns and what the future holds for QR codes. Will Augmented Reality like Blippar, and Google Googles be the next big response trigger?.
November 2011
November 2011
The new app landscape
Apps are no longer just for the mobile phone. In this briefing we look at the rising importance of apps and the platforms available.
We take an in depth review of the key apps platforms (Mobile, web, Facebook and more) plus share the opportunities for brands to harness this important trend for 2012.
Social Scoring
What is your Klout Score? Your Peerindex score or your Empire Avenue share price? These are just three companies trying to associate a value on an individual’s social score.
We look at the key players, what they measure and how brands can harness these scores for greater customer insight.
The Social Supermarkets
iShopping is now a social experience. From Facebook stores to group buying, we look at how brands can take advantage of the new shopping landscape to achieve greater results.
December 2011
December 2011
Key Trends for 2012
What is the future of Facebook? Will Google + become important in 2012?
Social TV, apps, mobile – what do we think are the important trends for 2012 and how can brands harness these emerging trends today.
The most important report for anyone planning 2012 campaigns and beyond.
2011: The Winners & Losers
Was it the year of mobile? Did Social TV ignite?
We look at the predictions and identify what came true, and what has still to grow.
By looking back we can better understand the future, ensuring your plans are based on real oppprtunities, not wild estimations.
Subscription to the Directors Briefing is by invite only. Subscribers benefit from:
- 3 new reports each month [2 special reports in December]
- First access to our latest insights
- Directors Line – the opportunity to discuss the reports to achieve further relevancy and value
- Editorial Input – tell us what sectors you want us to look into
- Access to the growing archive of briefing reports
- Discounts on future training sessions
