Digital Marketing Strategy – White Papers
Here you will find a growing archive of Digital Marketing White Papers we have created over the past 12 months.
Originally available to subscribers, these archived Digital Marketing White Papers will help give you an insight into the key trends and players in the changing digital landscape.
Our White Papers have been ranked by Publication date.
Digital Marketing White Papers from May 2012
How brands can harness NFC & the mobile wallet
The inclusion of NFC within mobiles will help create a point of differentiation for app developers seeking to translate m-commerce into real commerce. We look at which mobiles offer NFC and how brands should consider using it as part of their mobile and social marketing.
How brands can harness augmented reality for social shopping
Figures from ABI Research indicate the market for augmented reality (AR) in the US alone is expected to hit $350m (£218m) in 2014, up from around $6m (£3.8m) in 2008. In this report we look at how AR can be used to connect social shopping with real world products including examples of successful brand strategies.