The digital landscape is constantly changing. A digital strategy created today could be obsolete
in 12 months or less. We can help by creating a digital marketing strategy that combines the experience of the past, with the foresight of the future.
Marketing Strategy
We have been creating profitable digital marketing campaigns since 1996. As the co-founders of Cheeze, we planned and bought some of the most effective online marketing campaigns for a decade.
We use this experience to deliver an holistic digital marketing strategy that combines the best elements for success. This could include SEO, Paid Search, Display Advertising (including pre-targeting and re-targeting campaigns) with full integration into social channels.
Recent work includes the creation of a social and location strategy to work for a national chain of retail shops.
Digital Strategy
Digital strategies are no longer just about the web. Our digital strategies deliver by harnessing the right channels for the task. This may extend from the desktop to apps on mobile devices or connected televisions. We can also maximise the offline/online connection by encompassing technologies such as QR codes and Google Goggles or NFC.
Recent Work Includes creation of a digital engagement strategy for a drinks brand including use of social networks, apps and dedicated communities.
Social Marketing Strategy
Much of today’s social strategies focus on sentiment. We have a slightly different approach. We believe that sentiment has no value without engagement. Engagement means not only giving out the right messages but ensuring that these reach the right people, at the right time, on the right network.
Using BirdSong, our proprietary research tool, we build strategies that are supported by data. By monitoring brand activity on Facebook, Twitter and soon Google +, we can identify and recommend the optimum messages, timing and metrics to deliver, track and measure campaign success. This can also take your competitors’ activity into account by tracking how active are they on Facebook and what they are saying to the customers and most active followers on Twitter?
This data and more can be used to deliver competitive advantage to your strategy.
We can work with your team to create your whole strategy or we can bring some fresh direction and insight into your planning process.
